Search results for "linguistic strategies"
showing 5 items of 5 documents
Developing a new approach to managing and mediating conflicts
2017
Generally speaking, words can be elusive and they need to be carefully selected when conveying messages, ideas and proposals between parties. This is all the more evident in mediation process as language has to be neutral and mediators should avoid expressions directing parties. In this regard, recent theoretical developments in postmodern social theory and the social constructionist movement in the social sciences and humanities have provided the field of alternative dispute resolution with a new approach to managing and mediating conflicts. These developments are organized around the ‘narrative approach’ which helps us to see how the language we use to describe and understand our conflict…
Mediation process: increasing language awareness and developing communication skills
2014
European countries have known mediation for a long time. Notwithstanding that, various approaches and rules of mediation developed in different places all over Europe and Member States still do not have regulated mediation at all (Espluques et al. 2012). The European Union has tackled this problem with the aim to change mediation into a flexible and useful tool for the parties to solve their disputes in civil and commercial matters. The objective of this paper is to provide first a general overview of mediation process on the basis of the Directive 2008/52/EC of the European Parliament and the Council on certain aspects of mediation in civil and commercial matters. Then, attention will be f…
Reflexiones en torno al género boletín digital turístico: situación comunicativa y análisis lingüístico
2015
La newsletter es una estrategia de web marketing muy utilizada en la actualidad por empresas e instituciones de todo tipo. De hecho, se trata de un género nuevo y emergente de Internet (Shepherd y Watters, 1998: 98), cuyo principal propósito comunicativo es la persuasión directa de los suscriptores. En el presente estudio nos proponemos determinar las principales características de este género discursivo, utilizando como corpus de referencia las últimas 27 newsletter del portal Spain.info. The newsletter is a web marketing strategy currently used by most companies and institutions of all kinds. In fact, this is a novel genre of Internet, an emergent genre (Shepherd and Watters, 1998: 98), w…
The 2.0 tourist as recipient of touristic promotion: linguistic strategies and importance of its study
2012
El turista/viajero es cada vez más quien gestiona sus viajes a través de Internet. El término turista 2.0, denomina a este nuevo agente. Por ello, las webs turísticas han de tener en cuenta ciertos mecanismos y estrategias lingüísticas y visuales que cumplan el objetivo de los géneros de promoción: la persuasión. Estas estrategias lingüísticas se construyen mediante funciones retóricas como la descripción, la ejemplifi cación, la sugerencia, etc., así como la interpersonalidad, función discursiva que designa la relación entre emisor y receptor del texto a través de marcadores, sujeta a variaciones lingüísticas y culturales y que modaliza la persuasión. Será, pues, necesario el análisis de e…
Strategie językowe trolli internetowych
2018
The anonymity of Internet users very often leads to the violation o f netiquette rules. One of the groups of Internet users who violate the commonly accepted ways of communicating on the Internet are trolls posting provocative commentaries to start conflict. The most frequent result of their attempts is fiame, which is a serious Internet argument loaded with spite. Among linguistic strategies used by trolls are the following: posting commentaries with a lot of intentionally misspelled words, generalizability, use of negative stereotypes, off-topic commentaries (that is starting threads unrelated to the topie of the article or post), emphasizing their own high materiał status, and disparagem…